LOMOGRAPHY: Pure Purple

photographer/writer: SCOTT CRARY

client: LOMOGRAPHY

[branded content]

>>>Lomography recruited Crary to market its LomoChrome Purple 35mm film by having him shoot a suite of photos with its latest color-warping film formula. The images were centrally featured across all key advertising, including an exclusive limited preview on Lomography Magazine and prominent placement on all social media platforms and within the brand’s online mailers. Crary’s series even caught the attention of influencers and celebrities, like Frances Bean Cobain, who shared the images on their own social media, expanding the campaign’s reach in excess of a million viewers.

>>>”We always love to see what director Scott Crary is up to…Scott turns every sight into a scene straight out of a movie.”

-Tamara Saade, at Lomography USA

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