The work of filmmaker Scott Crary
director/cinematographer: SCOTT CRARY
clients: NOKIA & ZEISS
[branded content]
>>>Nokia and Zeiss partnered with Crary to promote their N93 DVD-quality smartphone camera by inviting Crary to shoot a series of faux film stills in seven cities around the world: Tokyo, London, Tel Aviv, Rome, New York, Hong Kong and Los Angeles. Part of the brands’ “The Next Story in Video” initiative, the images were presented on a branded production blog, serialized across the campaign.
>>>”The campaign and site are about driving the shift from the consumption of media through to creation of content.”
-Richard Ferguson, Marketing Manager at Nokia Multimedia